When it comes to sealing a deal, the offer you craft isn’t just a pitch—it’s your handshake, your reputation, and your future business all wrapped into one. A great offer goes beyond numbers; it’s about understanding what drives the other side and packaging your value in a way that makes it impossible to say no.
Before we dive into today’s tip, let me set the stage. For over 30 years, I’ve been in the trenches, turning tough negotiations into closed deals by mastering the art of making offers people can’t refuse—balancing being tough on issues with being kind to people. Just last month, I used these strategies to help a client close a seven-figure deal. This week, I’m kicking things off by sharing AI-enhanced techniques to help you create irresistible offers that close deals and give you a real competitive edge. Let’s dive in!
The Mindset of a Good Offer
And so here’s what you need to know and do: don’t just throw out an offer—build it with intention. Make sure it addresses their needs, speaks to their pain points, and leaves them feeling like they’re walking away with a win too. That’s how you turn a simple transaction into a lasting relationship.
Bottom line, a solid offer—whether you’re negotiating in business or closing a deal—comes down to three things: clarity, value, and strategy. Nail those, and you’re already playing the game to win.
I’m going to show you how to create the perfect offer with a single AI prompt.
But first, let’s break it down step by step.
The Perfect Offer
The elements of a good offer, whether in business or negotiation, hinge on clarity, value, and strategy. Here’s a breakdown of the key components that make an offer compelling and successful:
- Clear Objective
A good offer must have a clear purpose. Are you trying to solve a problem, provide a service, or exchange goods? Define the objective so that both parties understand the core of what’s being offered.
- Specific Terms
Every offer should include precise details. This includes the who, what, when, and how.
• Who is involved or responsible for each part of the agreement.
• What is being offered or exchanged (product, service, equity, etc.).
• When the offer takes effect and for how long.
• How payment or consideration will be handled.
- Value Proposition
Explain why this offer is valuable to the other party. What are the benefits? What problem does it solve? A good offer highlights what makes it appealing, often focusing on how it adds value in ways that matter most to the recipient.
- Flexibility or Customization
A great offer considers the other party’s unique needs or preferences. It shows flexibility, allowing for potential adjustments to meet specific circumstances, which increases the likelihood of acceptance.
- Fairness
A good offer feels balanced. Both parties should feel that they are getting a fair deal. It’s important to show how the offer aligns with industry standards or exceeds them, ensuring fairness on both sides.
- Time Sensitivity
Including a deadline or time limit for acceptance adds urgency and encourages action. This creates a sense of importance and prevents the offer from sitting indefinitely.
- Risk Mitigation
Addressing risks upfront strengthens the offer. For example, offering guarantees, warranties, or clear refund policies can provide assurance to the other party, reducing hesitation.
- Call to Action
A great offer should end with a clear call to action—what do you want the other party to do next? This could be accepting the offer, scheduling a meeting, or simply responding for more details. It should be direct and easy to follow.
- Anticipated Outcomes
If possible, include what outcomes or results the other party can expect if they accept. This provides future vision and motivates acceptance based on clear, desirable results.
Wrap all these elements into your offer, and you’ve got something that’s more than just a proposal—it’s a strategic, persuasive case that moves the ball forward with precision and purpose. Time to close the deal.
Ultimate AI "Offer" Writing Prompt
Here’s your ultimate offer-writing prompt. Fill in the details where indicated and copy and paste into your favorite AI tool like ChatGPT, Gemini, MetaAI, Copilot or Claude. Use sub-prompts and add your own personality to fine-tune the offer. After using this approach several times you'll get the hang of it and you’ll be on your way to crafting offers that will be sharp, persuasive, and impossible to resist.
Copy and paste the entire content of the prompt between the asterisks below into a Google or Word doc and build it out as your own template:
Objective and Purpose:
I am in the business of [describe your business]. My offer is going to be presented to [describe your client, customer or person you’re making the offer to]. Craft an offer that is clear, compelling, and targeted, aiming to achieve [desired outcome or goal], by addressing the specific needs of [other party’s name/company] and ensuring mutual benefit through a well-defined exchange of value.
- Clear Objective
Define the purpose of the offer. The offer is designed to [solve X problem, provide Y service, exchange Z goods], ensuring that both parties clearly understand the core goal. My objective is to [state the specific result you want to achieve, such as closing a deal, securing a partnership, selling a product, etc.].
- Specific Terms
Lay out the details of the offer, ensuring there’s no ambiguity in the terms.
Who is responsible: [Specify who is responsible for each part of the agreement, both on your side and the other party’s side].
What is being offered/exchanged: [Detail exactly what is being offered—product, service, equity, etc.].
When does this take effect: [State the starting date, duration, or expiration of the offer].
How will payments or considerations be handled: [Specify payment methods, timelines, or any other consideration details].
- Value Proposition
Clearly outline why this offer is valuable to the other party.
This offer will benefit [other party’s name] by [list the key benefits, solving a specific pain point, or creating a unique opportunity]. The main value here is [state the value—cost savings, efficiency, increased revenue, etc.], and it stands out because [highlight what makes your offer unique or superior to others].
- Flexibility or Customization
Demonstrate flexibility by showing a willingness to adjust the offer to meet their needs.
While this offer is designed to [explain the structure], I’m open to discussing [specific adjustments or terms you are willing to adapt] to better align with your priorities and unique situation.
- Fairness
Explain how the offer provides balanced value for both sides.
This offer is designed to be fair to both parties. It aligns with industry standards by [explain how the offer compares to others in the market], ensuring that [both parties get something of equal or greater value].
- Time Sensitivity
Add a sense of urgency by including a deadline or limited-time offer.
To ensure you can take full advantage of this opportunity, the offer is available until [insert deadline]. After that, we may need to revisit terms or availability.
- Risk Mitigation
Build trust by addressing any concerns or risks upfront.
To provide further peace of mind, we are offering [list any guarantees, warranties, refund policies, or risk-reducing measures]. This ensures that if [mention any potential risks], we will [explain what steps or policies are in place to mitigate those risks].
- Call to Action
Directly state what action you want the recipient to take next.
To move forward, [other party’s name], I recommend [next step—accept the offer, schedule a meeting, sign the contract, etc.]. Simply [explain how they should proceed], and we can finalize the next steps.
- Anticipated Outcomes
Illustrate what success looks like if they accept your offer.
By saying yes to this offer, you can expect [list the specific outcomes or results the other party will achieve—improved efficiency, higher sales, solved problem, etc.]. These outcomes will position you to [describe the long-term benefits or advantages].
Fill in these details, and you’ll have a complete, persuasive, and strategic offer that’s designed to close deals and move conversations forward. Copy and paste your updated prompt into your favorite AI service and use your new offer as a starting point to close your next deal.
Remember, this is a starting point. Edit and personalize as needed.
How do you communicate your offer? What if the other side comes back with their own counter-offer? What if the other side doesn’t even respond to your offer?
Well, stay tuned because I’ll be answering those questions and dropping powerful, AI-driven negotiation and sales tips and solutions once or twice a week right here in my new Bluesky blog. Be sure to connect and look for updates in my feed.
Mitch Jackson, Esq. https://bsky.app/profile/mitch.social
More posts here https://whtwnd.com/mitch.social
