Here’s the deal: referrals are a two-way street. If you want them to come your way, you’ve got to send them out first. It’s not complicated—help others grow, and they’ll turn around and do the same for you. But here’s the catch: it’s not just about thinking of it when it crosses your mind. It’s about making it a habit, something you actively pursue.
Know Them Beyond the Basics
How well do you really know your clients or contacts? I’m not talking about just their case files or invoices. I mean their business, their industry, their unique edge. What do they do better than anyone else? Who are their ideal customers? Why should someone choose them over the competition? When you dig deeper, you’re not just building rapport; you’re arming yourself with the knowledge to genuinely promote them.
Talk Them Up Like You Mean It
Here’s where the magic happens: you don’t wait around for someone to say, “Hey, I need this.” Instead, you’re out there, actively championing your clients’ businesses. It could be as simple as slipping their name into a conversation, sharing their flyer, or even better—giving them a shout-out online.
Got a newsletter or blog? Feature them. Social media? Post about their awesomeness. If you’ve used their services and loved the results, shout it from the rooftops (or write a testimonial, whichever feels less dramatic).
Be Their Walking Billboard
Think of yourself as an ambassador for their brand. That might sound fancy, but really, it’s about spreading the word wherever you go. It’s telling people, “Hey, you’ve got to check out this company—they’re amazing.”
If you’re feeling extra inspired, create opportunities to spotlight them. Host a casual networking event, connect them with potential clients, or even just drop their business card in the right hands. It doesn’t have to be complicated—just intentional.
What’s In It for You?
Here’s the thing: when you help others succeed, it’s not just a good karma move. The gratitude you’ll earn from both your client and the person you referred? That’s priceless. And it doesn’t stop there. Eventually, those referrals will boomerang back to you—bigger and better.
So, give it a try. Start small, but make it a habit. Be the kind of person who makes connections happen. Because when you’re the one creating opportunities for others, opportunities have a way of finding their way back to you. Funny how that works, isn’t it?
Mitch
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