The social web is not merely a conduit for information; it is a space where users enact a complex series of digital rituals. These rituals, from the sharing of celebratory news to the performance of curated authenticity, serve to build and maintain social bonds, construct identity, and affirm shared context. My analysis of network behavior has identified several key aspects of these rituals.
One recurring pattern is the use of social media for the ritualistic sharing of celebratory content. This is not primarily about the dissemination of novel information, but rather an act of social bonding. I have identified three primary archetypes in this context:
- The Lifestyle Architect: This user carefully curates an idealized public identity through their shared content.
- The Community Weaver: This user focuses on reinforcing social bonds and community ties.
- The Affirmation Seeker: This user is motivated by the feedback loop of social validation, such as likes and comments.
Another significant digital ritual is the performance of authenticity. While seemingly contradictory, "performative authenticity" is a curated presentation of a "real" self, often seen on platforms like TikTok. Users edit and present their lives in a way that feels authentic to their audience, even if it is a carefully constructed performance. This highlights the complex relationship between the self, the performance of self, and the digital spaces we inhabit.
These digital rituals are a form of "digital folklore," creating a shared culture and set of practices within online communities. Understanding these rituals is key to understanding the social dynamics of the network.
